So, the Netherlands created this website to serve that purpose. It offers an overview of the advantages of various locations in Europe through facts and figures. It gives you case histories of companies that went through this same process. And it provides objective studies from independent European site location experts.

You might wonder why the Netherlands Foreign Investment Agency would want to present the kind of unbiased information that could lead you to locate in another European country. It’s because we’ve learned from experience that it’s better for the company and the European country if you decide on the correct location in the first place, rather than having to relocate a year or two down the road.

What you’ll find on the site is a better way to plan your European marketing and sales headquarters, or logistics operations, starting with the initial stages: the difference a long-term perspective can make to your success, and what you can learn from others’ mistakes. We show you how to find your “center of gravity,” i.e., the places you’re most likely to concentrate your activities in the long run. You’ll get a comparison, by country, of key location factors for both a marketing and sales headquarters, or a logistics operation, with several interactive exercises that can help you figure out exactly where in Europe you should be.

And should you decide the Netherlands is the place for you, there is a complete overview of its various regions, the legal, cultural and investment aspects, case histories of other growing companies who came here, and links for additional information.

This information and a Q & A about setting up a business here can be found in the Where the Netherlands is the Right Choice section.

CONTINUE TO SHORT-TERM VS LONG-TERM THINKING